Limited offerTravel connected everywhere — no physical SIM, no roaming fees.
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Brand Resources · 2026

Blesim Brand Kit

Logos, colors, typography and usage guidelines for partners, press, and creative teams.

Contact the team →Logos ↓
01 · Logos

Logo variations

Use the variant suited to the background. Never alter colors, proportions, or spacing.

Blesim logo
Blesim logo
Yellow logo↓ Download PNG
Blesim logo
02 · Colors

Official palette

Click a color to copy its hex code.

Primary
#F5C518
Buttons, accents, CTA
Text Primary
#1A1F3A
Headings, primary text
Text Secondary
#6B7A9F
Sub-text, labels
White
#FFFFFF
Text on dark backgrounds
Border
#E4E6EE
Borders, dividers
Primary Dark
#D4A800
Hover, active states
03 · Typography

Type system

Plus Jakarta Sans for headings, Inter for body text.

Display
Plus Jakarta Sans · 800 / 700 / 600
Aa
Aa
H1 · 40px · 800
Aa
H2 · 28px · 700
Aa
H3 · 20px · 700
Aa
H4 · 15px · 600
Body
Inter · 400 / 500 / 600
Blesim vous offre une connectivité eSIM instantanée dans plus de 150 pays. Voyagez léger, restez connecté.
Aa
Body · 16px · 400
Aa
Small · 14px · 400
Aa
Caption · 12px · 500
04 · Guidelines

Do's and Don'ts

Follow these rules to maintain brand consistency.

✓ Do
  • ✓Use logo on white, navy, or yellow backgrounds only
  • ✓Respect exclusion zones (½ logo height)
  • ✓Use #F5C518 for primary action elements
  • ✓Always pair the logo mark and wordmark
  • ✓Use Plus Jakarta Sans for all headings
  • ✓Minimum 4.5:1 contrast (WCAG AA)
✗ Don't
  • ✗Alter the logo's colors, rotation, or proportions
  • ✗Place logo on photographic background without overlay
  • ✗Use other typefaces without approval
  • ✗Create unapproved logo variants
  • ✗Use yellow as a large-area background
  • ✗Reproduce brand in a misleading or competitive context
05 · Descriptions

Brand copy

Use these for presentations, product pages, and press releases.

Short · 1 sentence

Blesim is an eSIM connectivity app that lets travelers activate a local data plan in seconds, anywhere in the world.

Long · 2-3 sentences

Blesim is an eSIM connectivity platform that simplifies access to mobile internet during international travel. Through its mobile app, users can purchase, activate, and manage data plans in over 150 countries without replacing their physical SIM card. Blesim is designed for business travelers, expats, and anyone looking to stay connected flexibly and affordably abroad.

Brand questions?

For file requests, press collaborations, or co-branded use, contact the Blesim team.

Contact the team →